Your IT Team
50+ years of combined technology expertise, a shared commitment to excellence, and a team built from the ground up to deliver proactive, cybersecurity-first IT for Kentucky businesses.
Craig is a founding member of SimplifIT and brings over 15 years of Healthcare Information Technology experience with 7+ years of senior level leadership experience in a Fortune 100 company. He received a bachelor of arts in organizational management, a master's in business administration, and is currently completing a doctorate in industrial and organizational psychology. He is considered an expert in IT leadership and management, nationally recognized as leading one of the best hospital IT departments in the country. He brings extensive experience in HIPAA, project management, life cycle and help desk management.
Key Accomplishments
- Successful technology implementation of a $35M electronic medical record
- Implementation of a $1.5M digital radiology system
- Technology implementation of a $10M Emergency Department renovation
- Millions of dollars in annual technology refresh projects
- Training of thousands of healthcare providers on HIPAA privacy and security
- Top 10% staff employee engagement in a Fortune 100 company
- 8 years of Senior IT leadership within a Fortune 100 Healthcare Company
- Multi-year award for Best Healthcare IT Department by Healthcare IT News
- Author of the best seller "The High Performance Mindset"

Nick Landers
Chief Marketing Officer
Nick is a founding member of SimplifIT. He has been serving the technological needs of local businesses for over 10 years. Nick is determined to educate and serve businesses who need a technology partner they can rely on. He helps entrepreneurs, business managers, and IT teams understand the foundations of information technology and ultimately accomplish their business and personal goals.
Key Accomplishments
- Successful marketing strategy development for 300+ businesses across 30+ verticals
- $10 million in annual revenue generated for clients
- Top 10 Performer at a leading Adtech startup
- Top 5 Team Leader at a leading Adtech startup
- Trained hundreds of Adtech consultants on technology best practices
- Developed and managed multiple enterprise Adtech accounts
- Trains hundreds of business leaders annually on current sales and marketing strategies

Eric Elder
Chief Technology Officer
Eric is a founding member of SimplifIT and brings over 20 years of Information Technology experience. His career began designing and installing structured cabling, from which he quickly progressed into engineering IT solutions. Eric is passionate about changing the mindset toward IT from being a cost center to being an integral part of profitability. He worked heavily in the banking industry, serving as a Senior Engineer before being promoted to IT Director for a $2B publicly traded multi-site community bank. Eric brings years of experience in federal and state level compliance in banking and the publicly traded space, along with extensive experience in BCDR, vendor management, life cycle management, and delivering exceptional customer service.
Key Accomplishments
- Successfully planned, migrated, and managed the conversion of 75+ physical servers into a 4-host VMware virtualized environment for decreased TCO and five 9's reliability
- Planned and executed VoIP and data network convergence across a 40-location enterprise for immediate cost savings and redundancy
- Led a team of high-performance senior network engineers for one of the largest private IT firms in the region
- Spearheaded multiple large multi-site WAN design and deployments
- Drove multiple successes in engineering high-performing, reliable IT solutions that decrease TCO and increase employee productivity
Let's Talk Strategy
Ready to put 50+ years of combined expertise to work for your business? Start with a conversation.

